The Philippines Department of Tourism (PDOT) has appointed The Lucid Agency to lead its marketing communications and media relations activities.
The agency will help drive awareness of the Philippines as a travel destination in the Australian and New Zealand markets.
The appointment comes after Lucid retained the PR account for Japan’s national tourism board earlier this year.
The Philippines Department of Tourism has already launched an out-of-home campaign in Sydney, aiming to reawaken Sydneysiders’ interest in the Philippines. The campaign features the country’s Chocolate Hills of Bohol.
Director and co-founder of Lucid, Dan Jacobs, said: “Now that travel is firmly back on the agenda for Aussies and Kiwis, we’re so excited to be working with the team at the Philippines Department of Tourism to showcase all the fun, thrills and adventure that’s waiting for them in the Philippines.”
Philippines Department of Tourism’s officer-in-charge, Eleanor Palima, added: “We’re thrilled to be welcoming Australian and New Zealand travellers back to our shores once again, and we’re really looking forward to working with The Lucid Agency to spread the word about the diverse travel experiences on offer in the Philippines.
“With many travellers likely to be planning their next adventure, now is a great time to re-engage with the market and get the inspiration flowing.”