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Odd Culture Group and Toby’s Estate join Stellar’s client list


Sydney communications agency Stellar has acquired a new client, Odd Culture Group, and reengaged with Toby’s Estate Coffee to launch its new store in Chippendale.

James Thorpe, CEO of Odd Culture Group

The announcement:

Stellar, the Sydney-based communications agency led by Gabrielle Sigeski and Hayley Cole, is proud to announce it is now working with Sydney hospitality group, Odd Culture Group, and has been reengaged by Toby’s Estate Coffee to launch its new flagship store in Chippendale.

Odd Culture Group, led by owner and CEO, James Thorpe, is a new-age leader in the hospitality industry with the most diverse venues in Sydney led by incredible industry talent who are throwing out the rule book to create unique F&B offerings and experiences that push the boundaries. The group, with venues including Odd Culture Newtown, The Duke of Enmore, The Old Fitzroy Hotel and The Oxford Tavern, has already experienced significant growth over the last two years with multiple new projects on the horizon for this year and beyond.

James Thorpe, CEO of Odd Culture Group, said: “Our business is in an extreme growth phase and we needed a team with the skill and experience to get the job done well and who we could trust with our brand and message. This is why we have chosen to partner with Stellar to help us drive the group’s expansion forward – we love how they work as an extension of our team and have really taken the time to understand our business. They have already secured incredible results so we can’t wait for what’s to come this year.”

After a highly visible and successful launch of Toby’s Estate Not Hot Coffee range at Bondi Icebergs pool, Stellar has been re-engaged by the coffee roasters to launch their flagship cafe in Chippendale, designed by architects Russell & George, the super sleek cafe has been created to give guests a peek behind the coffee roasting curtain.

On the new client wins, Co-Director, Gabrielle Sigelski, said, “Stellar is thrilled to be working with brands and people that do things differently and both Odd Culture Group and Toby’s Estate are exactly that. We have seen incredible success with both clients so far and will continue to apply our strategic lens across the exciting projects that are set to launch in the coming months.”

These two exciting additions to Stellar’s portfolio cement the agency’s standing as one of Sydney’s best and most trusted communications partners for hospitality operators.

Odd Culture Group and Toby’s Estate Coffee join an impressive line-up of lifestyle brands in Stellar’s client portfolio including iconic Sydney dining institution, Cafe Sydney; May Hospitality’s Manly Wharf Hotel and restaurant, The Tropic; Australia’s leading family-owned premium bedding manufacturer and sleep solutions experts, A.H. Beard; hair styling brand True Me; and beauty and wellness brand, Arbonne.

Source: Stellar

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