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Mumbrella’s Summer Shorts Series – Episode Nine


You don’t have to settle for retrospectives and predictions for the media, marketing and advertising worlds during the off-season.

Mumbrella has you covered all through the holiday break. And you won’t find this in any newsletter – so keep popping back for updates.

We’d like to keep this interactive, so please, if you’d like to be part of Mumbrella’s industry insider holiday summer camp, send your thoughts, sightings, and ideas to abanks@mumbrella.com.au.

Short shorts

  • US media companies plan to spend at least $115 billion on new movies and TV shows next year to compete with video streaming services that generally lose money. Walt Disney, Comcast, WarnerMedia and Amazon, among others, stand to lose money on their streaming services. Including sports rights, the aggregate spending estimates reach $140 billion. (Financial Times)
  • Police have raided and arrested senior staff of a vocal pro-democracy website in Hong Kong. In a statement, Stand News announced that its website and social media accounts had been taken down and would no longer be updated. (Sky News)
  • “The current land-grab from sports-betting services for new customers is proving to be fruitful for media companies — Turner Sports, for example, expects to make more than $400 million from its deals with DraftKings and FanDuel.” (The Information)
  • Facebook has acknowledged changes to its research operations but pledged to continue the work to understand the impact of its platforms. The company has also said that it invests billions of dollars to protect the safety of its users. (Wall Street Journal)
  • The spike in COVID-19 cases risks as much as $400 million in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games may be cancelled, Bloomberg Intelligence has estimated. (Ad Age)
  • Twitter Spaces reached 2 million users in “recent months”, while Clubhouse says the app was downloaded 1.8 million times in November alone. (The Verge)

A Whopper of a hangover

Burger King India has launched a New Year campaign for its limited-edition Whopper. The campaign was created by FoxyMoron (part of the Zoo Media network).

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Kapil Grover, Burger King India’s chief marketing officer said, “Our strategy is to constantly hack contemporary moments and culture. After a successful Cricket Hack campaign, we are back with yet another topical campaign called #SoberWhopper. The #SoberWhopper was designed to ensure that no matter how hard our guests party, they can start their New Year on a Whopper note. Besides increasing brand salience & consumer engagement, the campaign also allows us to bring a limited time Whopper exclusively available on our BK App. #SoberWhopper can be ordered via the BK App or earned free by tagging us on social media. Our last campaign of 2021 wishes all our guests and everyone a safe and a very happy new year.”

Focus on this

The “Hollywood in Your Pocket” campaign is Apple’s way of showcasing the cinematic capabilities of its iPhone 13 Pro. The series of films was created in-house at Apple and directed by O Posititive’s David Shane. “Detectives” highlights the phone’s “cinematic mode” capabilities – shifting focus on specific characters in the scene.

Mumbrellacast wraps it all up nicely:

 



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