League says reserved seat holders didn’t show for St Kilda Saints v Collingwood Magpies sellout

The AFL says reserved seat holders failing to turn up were to blame for St Kilda’s home game at Marvel Stadium being deemed a sellout on Friday night, despite only 40,129 people attending the 54,000-seat venue.

The league said it was not a matter of ticketing mishaps, though some fans reported being stuck in endless computer loops when trying to purchase tickets through the e-membership system introduced this year.

The official attendance for the Saints-Pies clash was 40,129.

The official attendance for the Saints-Pies clash was 40,129.Credit:AFL Photos

It was not the first time the Docklands venue has been deemed a sellout despite there being banks of empty seats. Previously it has been Medallion Club members not showing up who were to blame.

AFL executive in charge of clubs and broadcasting, Travis Auld, said the general admission seats for Friday night sold out quickly, but the seats through the valuable second tier, where reserved seats are sold, was largely empty.

Sources said there were still some standing room only tickets available.

Auld said he was unaware of any ticket purchasing problems through the e-ticket system and that any difficulties fans might have had would have arisen from the fact it was a sellout game.

There were no ticketing issues at the MCG because of the bigger capacity and larger general admission areas for seating, but there were issues with catering.

Some attendees complained of waiting up to 40 minutes for food, but Auld said this was a problem of hospitality staff shortages that are across the state and not been limited to big venues.

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