Australia’s Motor Neurone Disease foundation, FightMND, has launched an emotive new campaign created by Clemenger BBDO Melbourne.
Neale Daniher, the voice of FightMND since his MND diagnosis in 2013, is gradually losing his voice to the disease, and in the lead content piece for the campaign, asks others to step up and take on the fight.
The 60-second spot features a number of recognisable ambassadors who deliver Daniher’s speech on his behalf, including Max Gawn, Taylor Adams, Hamish McLachlan, Dilruk Jayasinha, Geva Mentor, Abby Holmes and Kevin Sheedy.
The TVC will be supported by executions across OOH and digital.
“As MND takes away Neale’s ability to be the voice of this fight, it’s time to come together, play on and lead this fight, with actions, not words,” said FightMND CEO Dr. Fiona McIntosh.
“The work from Clemenger BBDO serves as an emotive call-to-arms for all Australians. When you buy a beanie, you’re helping give hope to people with MND – hope that one day, there will be effective treatments or a cure for this devastating disease.”
“Neale Daniher’s story and incredible efforts in the face of extraordinary adversity should be a source of inspiration to us all,” said Clemenger BBDO Melbourne group CEO Jim Gall.
“It is a huge honour to be able to support Neale and the FightMND organisation as it continues its incredibly important work in the fight against a horrible disease.”